The commercial advantages of Marketing, Advertising and Public Relations that the Sponsorship has with respect to conventional advertising are well-known; Especially in relation to important concepts such as: credibility, differentiation, social image, lifestyles, as well as the cost per impact and the guarantee in the transmission and reception of messages.
Conservas Celorrio is a firm that is firmly committed to social events, aware of the importance of being present in the main public gatherings. An example of its entrepreneurial, ambitious spirit in marketing and communication is its sponsorship of bloodless bullfights.
"Bloodless bullfighting is a one-to-one confrontation with a bull in an act full of heroic deeds, where anonymous bullfighters face the charge of a fighting bull for the enjoyment of the public. It is a dance between life and death that commemorates primitive bullfighting skills and pays homage to the bravery of young people who dream of hazardous dives, powerful leaps and close-cutting dodges."
This modality of facing a clean body against bulls raises much expectation throughout the national and international territory (mainly France and Portugal). An art, capable of arousing the greatest ovations of a bullring and that has a lot of future ahead and that becomes an oxygen bag for the traditional bullfight.
Values such as companionship, ability to excel, courage, art, dexterity, emotion, etc. Priman in a celebration that congregates to a very heterogenous public and with desire to have fun.
The integrity and equality of the melee encounter make this show an event of great media and social repercussion in which the bull is not injured throughout the competition.
Conservas Celorrio is the official sponsor of the Toropasión Bloodless Bullfighting Circuit, the most important in Spain, with events in Madrid, Barcelona, Valladolid, Albacete, Zamora, Santander and over 80 other cities, organised by the company Toropasión Espectáculos, leader in its sector.
The massive follow-up of fans and the general public, the great media repercussions of these festivities (TV, radio and press), and the popular and social roots of this sport, make this modern competition a magnificent and profitable platform where Conservas Celorrio can Develop their marketing, advertising, promotion and PR policy.
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